As Creative Director at Ave Maria School of Law, I led the development and execution of innovative visual and multimedia strategies to enhance the school’s brand and engagement. Some key accomplishments include:

• Admissions Brochures: Directed the design and production of persuasive print materials that highlighted the school’s distinct offerings, utilizing impactful layouts and professional photography.
• Graphic Design Standards: Established and implemented comprehensive design guidelines, ensuring consistent branding across all platforms.

• Illustrations & Infographics: Developed custom visual elements to present complex information in a clear and engaging manner.
• Photography & Cinematography: Directed high-quality photography and video projects, capturing campus life and key events while producing cinematic content that amplified the school’s storytelling.
• Website Design: Spearheaded a website redesign, enhancing user experience and increasing traffic by up to 82% through strategic content and design improvements.
• Social Media Visual Content: Designed and curated compelling visuals for social media campaigns, driving increased engagement and audience growth.
• Development Team Support: Designed and produced all creative materials for the development (fundraising) team, including donor reports, campaign collateral, and event branding, contributing to successful fundraising initiatives.

By integrating these creative efforts, I significantly strengthened the institution’s visual identity and communication impact, reaching a diverse audience of students, alumni, and stakeholders.

A t the Archdiocese of St. Louis, under the title of “new media journalist,” I was able to be the lead in the development and execution of innovative visual and multimedia strategies to grow engagement and participation. From the St. Louis Review weekly newspaper to Catholic St. Louis Magazine, Annual Catholic Appeal, events and social media presence, it was amazing to have the capacity to tell the “Good News.”