As Creative Director at Ave Maria School of Law, I led the development and execution of innovative visual and multimedia strategies to enhance the school’s brand and engagement. Some key accomplishments include:

• Admissions Brochures: Directed the design and production of persuasive print materials that highlighted the school’s distinct offerings, utilizing impactful layouts and professional photography.
• Graphic Design Standards: Established and implemented comprehensive design guidelines, ensuring consistent branding across all platforms.
• Illustrations & Infographics: Developed custom visual elements to present complex information in a clear and engaging manner.
• Photography & Cinematography: Directed high-quality photography and video projects, capturing campus life and key events while producing cinematic content that amplified the school’s storytelling.
• Website Design: Spearheaded a website redesign, enhancing user experience and increasing traffic by up to 82% through strategic content and design improvements.
• Social Media Visual Content: Designed and curated compelling visuals for social media campaigns, driving increased engagement and audience growth.
• Development Team Support: Designed and produced all creative materials for the development (fundraising) team, including donor reports, campaign collateral, and event branding, contributing to successful fundraising initiatives.

By integrating these creative efforts, I significantly strengthened the institution’s visual identity and communication impact, reaching a diverse audience of students, alumni, and stakeholders.